CORPORATE

6/6/2008 - HARD ROCK CAFE READY TO ROCK BEIJING ONCE AGAIN!
Hard Rock Cafe Beijing Receives Complete Renovation and Memorabilia Redecoration

6/6/2008 - Seminole Tribe sets June 22nd Date for First Blackjack Games;
Table Installation Underway at Seminole Hard Rock Hotel & Casino Hollywood

Blackjack, Baccarat, Mini-Baccarat, Pai Gow Poker, Let it Ride, Three Card Poker to Debut
New Card Games Follow Las Vegas-style Slot Machines into Florida's Seminole Casinos

5/30/2008 - HARD ROCK PARK ANNOUNCES GRAND OPENING CELEBRATION
Two Days of Exclusive Events Including Concerts and the "Save the Planet Invitational" Celebrity Golf Tournament

4/21/2008 - HARD ROCK LAUNCHES 2008 AMBASSADORS OF ROCK TOUR IN ABU DHABI, UNITED ARAB EMIRATES
Bon Jovi Headlines Abu Dhabi Stop of Hard Rock’s Ambassadors of Rock Tour at Emirates Palace

4/18/2008 - HARD ROCK SET TO ROCK SOUTH KOREA ONCE AGAIN
Hard Rock International Announces Re-Opening of Hard Rock Cafe Seoul

4/15/2008 - HARD ROCK INTERNATIONAL ANNOUNCES "THE ROAD TO HARD ROCK CALLING"
The Charlatans, KT Tunstall and Starsailor Confirmed for Shows Leading Up to Hyde Park Event

4/15/2008 - THE CHARLATANS AND PAUL WELLER JOIN FORCES TO DEDICATE HARD ROCK CAFE LONDON’S VAULT

4/8/2008 - HARD ROCK INTERNATIONAL TRANSFORMS ITS LONDON VAULT

RARE ICONS OF MEMORABILIA FROM ERIC CLAPTON, THE POLICE, GUNS N ROSES, MADONNA AND THE WHO ADDED TO HARD ROCKS COLLECTION

3/24/2008 - HARD ROCK INTERNATIONAL ANNOUNCES OPENING OF HARD ROCK BAR HYDERABAD
India's Third Hard Rock Location Ready to Rock!

2/29/2008 - HARD ROCK PARK ANNOUNCES GRAND OPENING CELEBRATION
Two Days of Exclusive Events Including Concerts and the Peter Jacobsen’s Celebrity Golf Tournament

2/4/2008 - HARD ROCK INTERNATIONAL RECOGNIZES OUTSTANDING EMPLOYEES, FRANCHISEES AND PARTNERS AT 2007 ANNUAL WORLDWIDE LEADERSHIP CONFERENCE

2/1/2008 - HARD ROCK INTERNATIONAL ANNOUNCES OPENING OF HARD ROCK CAFE SINGAPORE AIRPORT
Singapore’s Second Hard Rock Location Ready to Rock!

1/28/2008 - HARD ROCK INTERNATIONAL ANNOUNCES KICK-OFF OF 2008 AMBASSADORS OF ROCK TOUR
Eric Clapton, The Police to Headline Hard Rock Calling – First Tour Stop of Hard Rock’s Worldwide Concert Series

1/24/2008 - HARD ROCK INTERNATIONAL ANNOUNCES OPENING OF HARD ROCK CAFE BUCHAREST

Romania’s First-Ever Hard Rock Location Ready to Rock!

1/2/2008 - HARD ROCK INTERNATIONAL LAUNCHES BONO SIGNATURE SERIES
Proceeds Benefit African Cotton Farmers and Build Trade in Africa

12/29/2007 - HARD ROCK INTERNATIONAL ANNOUNCES OPENING OF HARD ROCK CAFE BENGALURU
India’s Second Hard Rock Location Ready to Rock!

12/13/2007 - HARD ROCK INTERNATIONAL ANNOUNCES OPENING OF HARD ROCK CAFE CARTAGENA
Colombia’s Second Hard Rock Location Ready to Rock!

11/27/2007 - HARD ROCK INTERNATIONAL AND LAGOMAR RESORT, ANNOUNCE DEVELOPMENT OF HARD ROCK HOTEL PANAMA

VIBRANT RESORT PROPERTY TO OFFER A FOUR-STAR, LUXURY ENVIRONMENT COMBINED WITH UNIQUE ROCK VIBE

11/15/2007 - HARD ROCK INTERNATIONAL TAKES TOP HONORS AT 2008 CHEERS BEVERAGE EXCELLENCE AWARDS

Hard Rock Wins Best Beverage Merchandising Program

11/15/2007 - HARD ROCK INTERNATIONAL AND TASAMEEM GROUP ANNOUNCE FIVE-STAR HOTEL DEVELOPMENT WITHIN THE "FINANCIAL CENTRE" OF DUBAI

HARD ROCK TO DELIVER LUXURY HOSPITALITY OPTION TO "INSPIRE" THE CITY OF IMAGINATION

11/13/2007 - HARD ROCK INTERNATIONAL RELEASES ALL-STAR CHARITY CD SERVE2 TO BENEFIT WHY (WORLD HUNGER YEAR)

Bruce Springsteen, Bob Dylan, Jackson Browne, Joss Stone and More Donate Previously Unreleased Tracks to Aid in the Fight Against Hunger and Poverty

SERVE2 CD Available at HardRock.com and iTunes Music Store
Beginning November 13th

11/8/2007 - HARD ROCK ADDS MELISSA ETHERIDGE TO AMBASSADORS OF ROCK TOUR LINEUP
Melissa Etheridge Headlines Hollywood, Fla. Stop on Hard Rock International’s Global Concert Tour

11/6/2007 - ALL ROCKERS CAN BE ANGELS
Hard Rock International, Natasha Bedingfield, and Special Guests Invite Consumers to STEP UP and Take Action for Children Worldwide
Consumers Can Help "Feed a Child for a Year" With the Purchase of Hard Rock’s Limited-Edition Global Angels Merchandise

10/25/2007 - HARD ROCK INTERNATIONAL ANNOUNCES THE OPENING OF HARD ROCK CAFE FIJI

Fiji’s First-Ever Hard Rock Location to Open for Business

10/24/2007 - HARD ROCK INTERNATIONAL AND THE LUCKIE STREET PARTNERS ANNOUNCE ATLANTA HOTEL DEVELOPMENT

HARD ROCK HOTEL ATLANTA IS PRIMED TO BECOME A DESTINATION LUXURY SETTING WITH A UNIQUE MUSIC VIBE

10/16/2007 - HARD ROCK INTERNATIONAL AND HPL HOTELS & RESORTS ANNOUNCE DEVELOPMENT OF HARD ROCK HOTEL PENANG

INNOVATORS IN HOTEL PROPERTY DEVELOPMENT TO DELIVER UNPRECEDENTED FOUR-STAR, LUXURY TO EXOTIC MALAYSIAN RESORT SETTING

10/15/2007 - HARD ROCK ANNOUNCES ADDITIONAL STOPS ON HARD ROCK’S AMBASSADORS OF ROCK TOUR
Heaven and Hell, Toto and Zucchero Headline Stops on Hard Rock International’s Global Concert Tour

9/26/2007 - HARD ROCK INTERNATIONAL LAUNCHES WORLDWIDE "ROCKTOBER" CAMPAIGN TO BENEFIT THE BREAST CANCER RESEARCH FOUNDATION
Hard Rock Cafes Worldwide Encourage Consumers to Drink Pink Throughout the Month of October

9/20/2007 - VIVA HARD ROCK LAS VEGAS!

HARD ROCK INTERNATIONAL ANNOUNCES NEW FLAGSHIP HARD ROCK CAFE LOCATION IN LAS VEGAS

New Hard Rock Cafe to Open on the World-Famous Las Vegas Strip

8/24/2007 - HARD ROCK INTERNATIONAL ROCKS ITS WAY ACROSS HONOLULU
Hard Rock to Anchor New 280 Beach Walk Space in the Heart of Waikiki

8/20/2007 - MELISSA ETHERIDGE JOINS HARD ROCK INTERNATIONAL TO LAUNCH WORLDWIDE "ROCKTOBER" CAMPAIGN TO BENEFIT BREAST CANCER AWARENESS
Exclusive Melissa Etheridge Concert and Launch Event to Coincide with Much-Anticipated New Album Release: The Awakening

8/20/2007 - HARD ROCK’S 2007 AMBASSADORS OF ROCK TOUR IS "ON THE ROAD AGAIN" WITH MUSIC LEGEND WILLIE NELSON
Ambassadors of Rock in New York Features Willie Nelson & Friends, Including Hosts Woody Harrelson and Daryl Hannah

7/3/2007 - HARD ROCK CAFE OPENS ITS DOORS IN PUNTA CANA

7/2/2007 - FANEUIL HALL GETS ROCKED!
Hard Rock Cafe Boston Opens at Faneuil Hall with Guitar Smash Heard ‘Round the World

Featuring 71 Smashers Including The Blue Man Group, Darryl "DMC" McDaniels and Damone

6/7/2007 - HARD ROCK WILL "GET THE PARTY STARTED" IN DUBAI

P!NK Headlines Dubai Stop of Hard Rock’s Ambassadors of Rock Tour At Dubai Media City Amphitheatre

6/5/2007 - HARD ROCK INTERNATIONAL AND PEPSI SMASH LIVE PRESENT THE ALL-AMERICAN REJECTS AT HARD ROCK LIVE ORLANDO AS PART OF HARD ROCK’S 2007 AMBASSADORS OF ROCK TOUR

Hard Rock Offers Fans the Chance to Win Access Into Concert

5/24/2007 - GREEN DAY DESIGNS LIMITED-EDITION T-SHIRT FOR HARD ROCK AND AMNESTY INTERNATIONAL

PROCEEDS BENEFIT INSTANT KARMA: THE AMNESTY INTERNATIONAL CAMPAIGN TO SAVE DARFUR

INSTANT KARMA ALBUM WILL BE SOLD AT HARD ROCK’S ROCK SHOPS

3/28/2007 - HARD ROCK ANNOUNCES PETER GABRIEL AND CROWDED HOUSE AS CO-HEADLINERS FOR KICK-OFF OF 2007 AMBASSADORS OF ROCK TOUR

Hard Rock International Offers Fans the Chance To Travel the Globe with Ambassadors of Rock

3/2/2007 - HARD ROCK INTERNATIONAL RELEASES 2006 YEAR-END EARNINGS REPORT:
Strong 2006 Results Mark Third Consecutive Year of Double-Digit Operating Profit Growth

3/1/2007 - MARCH WILL BE ROCKIN’ AT HARD ROCK CAFE
Hard Rock Hosts "March on Stage" Featuring Live Bands Every Week
Proceeds Benefit Music Rising in Support of Gulf Coast Musicians

2/19/2007 - HARD ROCK INTERNATIONAL ANNOUNCES KICK-OFF OF 2007 AMBASSADORS OF ROCK TOUR

Aerosmith to Headline First Concert in Worldwide Series

2/16/2007 - MUSIC SUPERSTAR SHAKIRA DESIGNS LIMITED-EDITION T-SHIRT FOR HARD ROCK’S LATEST SIGNATURE SERIES
Proceeds to Benefit Shakira’s Fundación Pies Descalzos

2/16/2007 - HARD ROCK CAFE HELPS REBUILD NEW ORLEANS "WITH A LITTLE HELP FROM [OUR] FRIENDS"
MARC BROUSSARD, MiG AND JULIAN VELARD TEAM UP WITH HARD ROCK CAFE EMPLOYEES TO BUILD HOUSE FOR HABITAT FOR HUMANITY

2/6/2007 - HARD ROCK INTERNATIONAL ANNOUNCES THE OPENING OF HARD ROCK CAFE WARSAW
Poland’s First-Ever Hard Rock Location Opens for Business

2/5/2007 - ZAKK WYLDE BRINGS SOUNDS OF BLACK LABEL SOCIETY TO HARD ROCK CAFES
Legendary Guitarists Perform Special Acoustic Sets and Donate Memorabilia to Hard Rock

2/1/2007 - HARD ROCK INTERNATIONAL ANNOUNCES SALE OF LIMITED-EDITION MUSIC RISING T-SHIRT
Sales of T-Shirt Worn by U2’s The Edge Sold at Hard Rock International Locations Worldwide to Benefit Gulf Coast Musicians

1/22/2007 - HARD ROCK INTERNATIONAL ANNOUNCES SIGNING OF DEFINITIVE AGREEMENTS FOR HARD ROCK HOTEL AND CASINO MACAU
Hard Rock Hotel, Casino Complex Under Construction at City of Dreams

12/19/2006 - Hard Rock Cafe New York Charity Auction Offers Ultimate Wiseguy New Years Eve Bash In Times Square To Support Music Education
Ultra-VIP New Years Eve party and Marquee Signage in Times Square to be listed on eBay!

A portion of the proceeds to be donated to VH1 Save The Music Foundation and the Rock And Roll Forever Foundation

12/6/2006 - HARD ROCK INTERNATIONAL AND THE NEXUS COMPANIES ANNOUNCE PALM SPRINGS HOTEL DEVELOPMENT
HARD ROCK HOTEL PALM SPRINGS WILL PROVIDE A DISTINCTIVE FIRST CLASS LUXURY ENVIRONMENT WITH UNIQUE ROCK VIBE

Hard Rock’s Tenth Hotel Epitomizes Innovative Redevelopment Efforts in Palm Springs and Reinforces the Brand’s Strategic Focus on a Broader Hospitality Segment

11/27/2006 - HARD ROCK CAFE OPENS ITS DOORS IN MARGARITA

11/10/2006 - HARD ROCK ROCKS THE TROPICS
Hard Rock International Announces Opening of Jamaica’s First-Ever Hard Rock Cafe

10/25/2006 - BRYAN ADAMS TO PERFORM AT HARD ROCK INTERNATIONAL’S AMBASSADORS OF ROCK FINALE IN CARACAS
Global Celebration Highlights Hard Rock International’s 35th Anniversary

10/16/2006 - HARD ROCK INTERNATIONAL RELEASES HARD ROCK TREASURES DVD AN INTIMATE, BEHIND-THE-SCENES LOOK AT ROCK-N-ROLL ROYALTY AND THEIR MOST PRIZED POSSESSIONS

SCHEDULED TO BE REVEALED BY MPI HOME VIDEO ON OCTOBER 31, 2006
*Featuring Exclusive Behind-The Scenes Footage with Aerosmith • Jimmy Page (Led Zeppelin) • Tony Iommi (Black Sabbath) • James Hetfield (Metallica) • Nikki Sixx (Motley Crue) • Chad Smith (Red Hot Chili Peppers) • Rick Nielsen (Cheap Trick) • Richie Sambora (Bon Jovi ) • Darrell "Dimebag" Abbott & Vinnie Paul (Pantera/Damageplan) • Judas Priest • Velvet Revolver • Slipknot • 3 Doors Down • KISS • and many more!*

10/10/2006 - CHEAP TRICK HEADLINES HARD ROCK INTERNATIONAL’S AMBASSADORS OF ROCK TOUR STOPS IN JAPAN
Global Celebration Celebrates Hard Rock International’s 35th Anniversary

10/2/2006 - HARD ROCK INTERNATIONAL PARTNERS WITH THE GO-GO’S TO LAUNCH ROCKTOBERFEST
Global Initiative to Benefit Breast Cancer Research
Limited-Edition Collectable Hard Rock Pin and Live Music Events Worldwide To Aid in the Fight Against Breast Cancer

9/22/2006 - HARD ROCK INTERNATIONAL ROCKS ITS WAY ACROSS BOSTON
Hard Rock to Occupy Space Adjacent to Fanueil Hall

9/18/2006 - HARD ROCK INTERNATIONAL ANNOUNCES AMBASSADORS OF ROCK CONCERT TOUR LINEUP
Global 35th Anniversary Celebration to Continue with Performances by Mötley Crüe, Staind, Cheap Trick and Bryan Adams

9/15/2006 - ROCK YOUR "SENSEIS"
JAPAN WELCOMES THE COUNTRY’S EIGHTH HARD ROCK CAFE
Hard Rock International Announces Opening of Hard Rock Cafe Narita

9/1/2006 - HARD ROCK INTERNATIONAL RELEASES 2006 MID-YEAR EARNINGS REPORT

8/7/2006 - HARD ROCK BRINGS IN THE CRÜE TO ROCK TIMES SQUARE
MÖTLEY CRÜE to Headline New York Stop of Hard Rock’s Ambassadors of Rock Tour at Hard Rock Cafe New York
Rock Fans Worldwide Have Chance to Win Entry into Star-Studded Event

8/1/2006 - HARD ROCK INTERNATIONAL AND SOL MELIA AGREE TO EXIT
FROM THE LIFESTAR JOINT VENTURE

7/28/2006 - ROCK ICON OZZY OSBOURNE DESIGNS LIMITED-EDITION T-SHIRT
IN HARD ROCK’S LATEST SIGNATURE SERIES
Proceeds to benefit the Sharon Osbourne Colon Cancer Program

7/24/2006 - HARD ROCK ROCKS THE DOMINICAN REPUBLIC
Hard Rock International Announces Opening of Hard Rock Cafe Santo Domingo

7/17/2006 - HARD ROCK INTERNATIONAL AND BLENDER MAGAZINE PRESENT
AMBASSADORS OF ROCK IN CHICAGO WITH THE PANIC CHANNEL
The Panic Channel to Headline Blender Sessions at Hard Rock Cafe Chicago
Event to Feature Opening Performance by Rose Hill Drive

7/10/2006 - FIREFIGHTERS EAT FREE
Hard Rock International Offers Complimentary Smokehouse Menu Items To the World’s Bravest

6/29/2006 - THE WHO MAKES HISTORY AT HARD ROCK PRESENTS HYDE PARK CALLING

6/19/2006 - HARD ROCK CAFE MYRTLE BEACH WILL "SHINE" FOR A GREAT CAUSE
Ed Roland, Lead Singer of Collective Soul, Inspired to Donate Guitar for Charity

3/31/2006 - HARD ROCK ANNOUNCES PLANS FOR A UNIQUE ROCK N’ ROLL PARK IN MYRTLE BEACH, SOUTH CAROLINA IN 2008

3/27/2006 - HARD ROCK INTERNATIONAL HOSTS 'BEST DAMN' GUITAR AUCTION
All Proceeds to Benefit the Barbara Ann Karmanos Cancer Institute

3/8/2006 - HARD ROCK CELEBRATES 35TH ANNIVERSARY WITH GLOBAL AMBASSADORS OF ROCK TOUR
Roger Waters and The Who to Headline First Concert in Worldwide Series

3/3/2006 - HARD ROCK INTERNATIONAL RELEASES 2005 YEAR-END EARNINGS REPORT

3/2/2006 - HARD ROCK INTERNATIONAL AND INTRAWEST CORPORATION IDENTIFY COPPER MOUNTAIN RESORT AS THE FIRST CONDOMINIUM-HOTEL PROJECT TOGETHER
DEVELOPMENT WOULD COMBINE THE DISTINCTIVENESS OF HARD ROCKS FOUR-STAR, LUXURY PROPERTIES WITH INTRAWESTS EXCLUSIVE COPPER MOUNTAIN RESORT SETTING

2/27/2006 - HARD ROCK BAR OPENS IN THE HEART OF MALTA

2/23/2006 - ORLANDO'S "COLISEUM OF ROCK" BRINGS DOWN THE HOUSE
Hard Rock Live Orlando Installs New, State-of-the-Art L-ACOUSTICS Loudspeaker System

1/25/2006 - HARD ROCK CAFE OPENS ITS DOORS IN MUMBAI

12/23/2005 - HARD ROCK CAFE OPENS ITS DOORS IN BELO HORIZONTE, BRAZIL

12/9/2005 - NORWAY GETS ROCKED!
First Hard Rock Cafe Opens in Norway

12/2/2005 - HARD ROCK CAFE OPENS ITS DOORS IN PLAYA DEL INGLES, GRAN CANARIA, SPAIN

11/14/2005 - ROCK 'N' ROLL FLAVOR IS 'BEST OF BOTH WORLDS'
Rock Legend Michael Anthony's Signature BBQ Sauce to be Featured at Hard Rock Cafes

10/18/2005 - HARD ROCK GUITAR-A-THON TO BREAK GUINNESS WORLD RECORD
Hard Rock Melbourne Celebrates 10th Anniversary with Most Guitars Playing Simultaneously

10/11/2005 - HARD ROCK INTERNATIONAL PARTNERS WITH MELISSA ETHERIDGE FOR BREAST CANCER AWARENESS MONTH PIN
Limited Edition Collectable Hard Rock Pin To Benefit Dr. Susan Love Research Foundation

10/11/2005 - HARD ROCK INTERNATIONAL PARTNERS WITH RENEGADE NATION'S 'LITTLE STEVEN'S UNDERGROUND GARAGE'
Steven Van Zandt Launches Five Concert Series at Hard Rock Venues

9/2/2005 - HARD ROCK INTERNATIONAL RELEASES 2005 MID-YEAR EARNINGS REPORT

9/2/2005 - HARD ROCK INTERNATIONAL ANNOUNCES FUNDRAISING ACTIVITIES FOR HURRICANE RELIEF EFFORT
Benefit Concert Featuring Velvet Revolver, Global "Crank It Up" Campaign and Internal Initiatives to Raise Funds

9/1/2005 - HARD ROCK INTERNATIONAL AND PREMIER ENTERTAINMENT ASSESS INITIAL HURRICANE DAMAGE OF HARD ROCK PROPERTIES

8/11/2005 - HARD ROCK ROCKS TIMES SQUARE
Hard Rock Cafe Opens at Historic 1501 Broadway Building

Opening Day August 12 to Be Celebrated with the World's Largest Guitar Smash

5/26/2005 - EXPERIENCE THE SPIRIT OF THE ULTIMATE ROCK 'N' ROLL ROAD TRIP
Hard Rock International Hits the Road with Mobile Tour Offering an Interactive Rock 'n' Roll Adventure

5/12/2005 - HARD ROCK CAFE OPENS ITS DOORS IN CARACAS

5/9/2005 - HARD ROCK INTERNATIONAL LAUNCHES ITS NEW MENU
New Menu Adds Global Flair with Rock 'n' Roll Garnish

3/29/2005 - A NEW LEGEND IN BURGER HISTORY
Hard Rock International Introduces New Legendary Burger Made with Certified Angus Beef®

3/7/2005 - HARD ROCK CAFE SIGNATURE SERIES T-SHIRT INSPIRED BY BRUCE SPRINGSTEEN TO BENEFIT WORLD HUNGER YEAR
Signature Series T-Shirt Available at Hard Rock Cafe Locations

2/25/2005 - HARD ROCK INTERNATIONAL RELEASES 2004 YEAR-END EARNINGS REPORT

2/24/2005 - DUNCAN/CHANNON JOINS HARD ROCK BAND

2/16/2005 - MELISSA ETHERIDGE, SHERYL CROW AND ROD STEWART TEAM UP FOR A CHARITY AUCTION AT HARD ROCK CAFE LOS ANGELES
Designer Gibson Guitar Auction to Benefit The Expedition Inspiration Fund for Breast Cancer Research

2/14/2005 - HARD ROCK INTERNATIONAL NAMES MICHAEL SOLL VICE PRESIDENT OF CASINOS

1/20/2005 - HARD ROCK CAFE REOPENS IN SAN JUAN

12/10/2004 - HARD ROCK CAFE OPENS ITS DOORS IN GOTHENBURG

11/30/2004 - ROCK YOUR TASTE BUDS!
Rock Icon Joe Perry's Signature Hot Sauce Available at Hard Rock Cafe

11/20/2004 - HARD ROCK CAFE OPENS ITS DOORS IN KUWAIT

11/17/2004 - HARD ROCK READY TO ROCK TIMES SQUARE
Hard Rock to Occupy Historic 1501 Broadway Building

11/15/2004 - HARD ROCK HOTEL AND SOL MELIA ANNOUNCE EUROPE'S FIRST HARD ROCK HOTEL IN MADRID

11/13/2004 - HARD ROCK CAFE OPENS ITS DOORS IN HURGHADA, EGYPT

9/14/2004 - HARD ROCK CAFE OPENS ITS DOORS IN ATHENS, GREECE

9/8/2004 - HARD ROCK CAFE OPENS ITS DOORS IN PANAMA

9/3/2004 - HARD ROCK INTERNATIONAL RELEASES 2004 MID-YEAR EARNINGS REPORT

8/30/2004 - HARD ROCK INTERNATIONAL NAMES SEAN DEE
VICE PRESIDENT AND CHIEF MARKETING OFFICER

8/20/2004 - HARD ROCK CAFE FOXWOODS OPENS
WITH SIGNATURE GUITAR SMASHING CEREMONY

7/26/2004 - GET THE CREDIT CARD THAT GIVES YOU ALL ACCESS
Hard Rock Cafe Launches Visa Rewards Program

7/7/2004 - HARD ROCK HOTEL TO OPEN IN NEW YORK
Hard Rock Hotel and Sol Meliá Joint Venture Signs Management Deal with Becker Ventures

6/30/2004 - HARD ROCK CAFE OPENS ITS DOORS IN DESTIN, FLORIDA

6/11/2004 - HARD ROCK CAFE "CELEBRATES FOUNDER’S DAY"
Hard Rock Cafes Around the World Celebrate 33 Years of Great American Food, Warm Service and Ever-present Rock ‘n’ Roll Atmosphere

5/26/2004 - HARD ROCK CAFE AT 4th STREET LIVE OPENS WITH LIVE CONCERT AND SIGNATURE GUITAR SMASHING CEREMONY

5/17/2004 - HARD ROCK LIVE VENUE WILL HOST POPULAR MTV CONCERT
SERIES FEATURING TODAY'S HOTTEST ACTS
Nokia Will Sponsor the Second Season of MTV's Live Music Series, "Nokia Presents Hard Rock Live" Starting July 7th at 8 p.m. ET/PT To Feature Kanye West, Joss Stone, Yellowcard, The Darkness, Twista and More

5/11/2004 - HARD ROCK CAFE OPENS ITS DOORS IN HOLLYWOOD, FLORIDA AS PART OF NEW SEMINOLE HARD ROCK HOTEL & CASINO COMPLEX

5/11/2004 - GUITAR SMASH, HIGH ENERGY ARTIST MICHAEL ISRAEL HIGHLIGHT GRAND OPENING OF SEMINOLE HARD ROCK HOTEL & CASINO

4/7/2004 - HARD ROCK CAFE BARCELONA NAMED WORLD WIDE CAFE OF YEAR

3/25/2004 - HARD ROCK CAFE ANNOUNCES LOUISVILLE, KENTUCKY LOCATION

3/18/2004 - HARD ROCK CAFE ANNOUNCES DESTIN, FLORIDA LOCATION

3/12/2004 - LEGENDARY GUITARIST ERIC CLAPTON LAUNCHES NEWEST HARD ROCK CAFE SIGNATURE SERIES T-SHIRT TO BENEFIT CROSSROADS CENTRE ANTIGUA
Signature Series T-Shirt Available for a Limited Time at Hard Rock Cafe Locations

3/10/2004 - HARD ROCK CAFE INTERNATIONAL RELEASES 2003 FULL-YEAR EARNINGS REPORT
Restaurant food and beverage sales up 2.4% despite uncertainty in international travel market

3/5/2004 - HARD ROCK CAFE INTERNATIONAL NAMES HAMISH DODDS PRESIDENT AND CEO

2/10/2004 - HARD ROCK CAFE INTERNATIONAL BREAKS GROUND
ON HARD ROCK HOTEL AND CASINO BILOXI

Biloxi’s Gulf Coast is Ready to Rock!

1/21/2004 - THE HEART OF ROCK 'N' ROLL IS STILL BEATING
Hard Rock Cafe and Pepsi Celebrate "50 Years of Rock" with Multi-City Mobile Tour

1/8/2004 - FOLLOWING SOFT OPENING, HARD ROCK CAFE DETROIT CELEBRATES WITH GRAND OPENING PARTY
Grand Opening Party Tonight

11/24/2003 - HARD ROCK CAFE INTERNATIONAL TO DEVELOP SAN DIEGO HARD ROCK HOTEL
Hard Rock Hotel Signs Deal with Tarsadia Hotels

11/10/2003 - HARD ROCK CAFE OPENS ITS DOORS TO DETROITERS AND THE WORLD
Hard Rock Cafe Opens In Detroit

9/26/2003 - HARD ROCK CAFE INTERNATIONAL NAMES CHIEF OPERATING OFFICER
VP of Operations David Catalano Tapped

9/19/2003 - HARD ROCK CAFE SIGNS LEASE, WILL OPEN IN CAMPUS MARTIUS NOVEMBER 10
Hard Rock Cafe Coming to Detroit

9/5/2003 - Hard Rock Cafe International Releases 2003 Mid-year Earnings Report
Same store food and beverage sales up 2.1% and total revenues up 5.1% despite difficult half year.

6/18/2003 - Hard Rock Cafe International Announces Joint Venture With World’s Largest Resort Hotelier For Strategic Hotel Expansion Worldwide
Hard Rock Cafe International and Sol Meliá SA Join Forces To Develop Hard Rock Hotel Properties

5/6/2003 - HARD ROCK CAFE TO OPEN AT FOXWOODS RESORT CASINO
New restaurant and retail operation will be the first 3rd party owned and operated venue at the Connecticut resort casino

4/30/2003 - NEW WEEKLY MTV SERIES FEATURING TODAY’S HOTTEST ACTS TO BE SHOT ENTIRELY ON LOCATION AT HARD ROCK LIVE IN ORLANDO
AT&T WIRELESS, MTV AND HARD ROCK CAFE INTERNATIONAL ANNOUNCE WEEKLY LIVE MUSIC SERIES, "AT&T WIRELESS PRESENTS HARD ROCK LIVE" TO DEBUT IN JULY

4/23/2003 - HARD ROCK CAFE INTERNATIONAL ANNOUNCES PLANS TO "MOTOR" INTO DETROIT
World Renowned Music and Dining Experience Scheduled for "Rock City"

2/28/2003 - Hard Rock Cafe International Releases 2002 Full-Year Earnings Report
Restaurant food and beverage sales up 2.1% despite uncertainty in international travel market, threat of war and sluggish economy

1/16/2003 - MUSICIANS JOIN HARD ROCK CAFE TO CELEBRATE THE OPENING OF THE VAULT – ITS FIRST-EVER ROCK & ROLL MEMORABILIA MUSEUM
The Hard Rock Vault Gives Music Fans an Intimate Look at the Most Celebrated Rock & Roll Memorabilia Collection in the World

1/7/2003 - GARGANTUA SOUL – THE NATION’S BEST UNSIGNED BAND - WINS THE CHANCE TO "ROCK THE ROCKIES" WITH PAPA ROACH
New York City Band Wins Hard Rock Cafe and SoBe’s National Competition to Open at "The Ultimate Altitude Buzz" at Steamboat Ski Resort

12/20/2002 - THE "HARD ROCK VAULT" CRACKS THE CODE TO MUSIC HISTORY
Interactive destination gives music fans a unique up-close-and-personal look at the world’s most recognized rock music memorabilia

10/21/2002 - HARD ROCK CAFE ANNOUNCES ITS SEVENTH LOCATION IN THE U.K. WITH HARD ROCK CAFE CARDIFF OPENING IN SUMMER 2003
Hard Rock Cafe Cardiff to Open at Old Brewery Quarter on Saint Mary Street

10/9/2002 - HARD ROCK CAFE ANNOUNCES ITS SIXTH LOCATION IN THE U.K. WITH HARD ROCK CAFE LEEDS OPENING IN DECEMBER 2002
Hard Rock Names Andrew Sudgen General Manager of Hard Rock Cafe Leeds

10/3/2002 - BAJA OR BUST!
ORLANDO-AREA BAND WINS CABO WABO AND HARD ROCK CAFE’S NATIONAL BAND COMPETITION
"Rico Monaco & Sol Sons" Head for the Baja to Perform at the Cabo Wabo Mexican Meltdown

10/1/2002 - HARD ROCK CAFE AND LIFETIME TELEVISION JOIN FORCES TO "STOP BREAST CANCER FOR LIFE"
Hard Rock Cafe and Lifetime’s Guitar Auction, Commemorative Pins and T-shirts Support Campaign to Fight Breast Cancer

9/12/2002 - HARD ROCK CAFE MINNEAPOLIS DEBUTS AT BLOCK e
Minneapolis Mayor R.T. Rybak to Celebrate the Cafe Opening on September 12 with Proclamation of "Honorary Hard Rock Cafe Day"

8/26/2002 - HARD ROCK CAFE SAN FRANCISCO MAKES A SPLASH AT PIER 39
Hard Rock Cafe's New San Francisco Location Opens at the City's Celebrated Festival Marketplace

8/23/2002 - BAJA OR BUST!
AMATEUR BANDS TAKE "A SHOT AT THE CABO WABO"
Cabo Wabo, Hard Rock Cafe and Nokia Offer Unsigned Bands a Chance to Perform at World-Famous Concert Event

8/14/2002 - ELVIS SIGHTED!
Hard Rock Cafe Launches Signature Series T-Shirt and Pin in Honor of the 25th Anniversary of Music Legend Elvis Presley

7/26/2002 - HARD ROCK CAFE PITTSBURGH CELEBRATES GRAND OPENING
Grand Opening Features Fountain Show and Concert With Arista Recording Artist Butch Walker, Kicking Off Continuous Live Music Series at the Cafe

7/17/2002 - HARD ROCK CAFE INTERNATIONAL ANNOUNCES KEY APPOINTMENTS
Hard Rock is Adding Strength to Culinary Team

6/19/2002 - HARD ROCK CAFE INTERNATIONAL ANNOUNCES APPOINTMENT OF GENERAL MANAGER OF HARD ROCK HOTEL CHICAGO
Industry Veteran Kit Pappas Tapped for Company’s First Urban Property

5/23/2002 - Road to Town Fair Unsigned Band Competition Brings Rolling Rock and Hard Rock Cafe Together Again
The second annual band competition expands with new partners: Virgin Records and beer.com

5/23/2002 - HARD ROCK CAFE PITTSBURGH OPENS NEW MERCHANDISE STORE IN STATION SQUARE
Temporary Merchandise Store Offers Classic Hard Rock Cafe Merchandise To Area Fans Prior to New Cafe Opening in Pittsburgh

5/21/2002 - HARD ROCK CAFE LAUNCHES FIRST-EVER HARD ROCK ACADEMY MUSIC WORKSHOPS FOR TEENAGERS IN JULY 2002
Casting Call to be held on May 21st to Select Five Scholarship Recipients

5/7/2002 - HARD ROCK CAFE NASHVILLE CREATES ALL NEW MEMORABILIA DISPLAY FOR ITS FANS
Nashville Visitors will See Memorabilia From Legendary and Today’s Top Artists in the Worlds of Rock and Country Music

5/2/2002 - FINANCING FINALIZED FOR HARD ROCK HOTEL AND CASINO PROJECTS TO BE DEVELOPED ON SEMINOLE INDIAN RESERVATIONS IN TAMPA AND HOLLYWOOD, FLORIDA

4/30/2002 - HARD ROCK CAFE ANNOUNCES PLANS FOR MEMORABILIA MUSEUM ON INTERNATIONAL DRIVE
"Hard Rock Vault" will offer fans an opportunity to get "up close" to some of the most unique pieces of music memorabilia anywhere

4/18/2002 - HARD ROCK CAFE INTERNATIONAL RECOGNIZES OUTSTANDING EMPLOYEES, FRANCHISEES AND PARTNERS AT ANNUAL WORLDWIDE CONFERENCE
Anheuser-Busch Recognized as Corporate Partner of the Year and General Manager Honors Bestowed

3/21/2002 - HARD ROCK CAFE INTERNATIONAL ANNOUNCES SENIOR MANAGEMENT APPOINTMENTS
New Hires are Fundamental in Extending Hard Rock Brand

3/19/2002 - HARD ROCK CAFE AUSTIN HOSTS ROCK FOR THE ROSES CONCERT TO KICK OFF THE LANCE ARMSTRONG FOUNDATION RIDE FOR THE ROSES WEEKEND

3/13/2002 - HARD ROCK CAFE SAN FRANCISCO MOVING TO PIER 39 SUMMER 2002
World Renowned Music and Dining Brand Joins San Francisco’s Celebrated Shopping and Entertainment Attraction

3/4/2002 - HARD ROCK CAFE PARTNERS WITH E STREET BAND MEMBER AND STAR OF "THE SOPRANOS", STEVEN VAN ZANDT, TO LAUNCH NEW NATIONALLY SYNDICATED RADIO SHOW
Hard Rock Cafe Presents Little Steven’s Underground Garage Radio Show To Showcase Yesterday’s and Today’s Garage Rock

3/1/2002 - Hard Rock Cafe International Releases 2001 Year End Earnings Report
Eight months of increased operating profit and improved same store sales trends countered by effects of September 11 although recovery underway

2/21/2002 - NEW HARD ROCK CAFE PHOENIX TEAMS UP WITH ARIZONA DIAMONDBACKS AND PHOENIX SUNS TO RAISE MONEY FOR LOCAL CHILDREN’S CHARITIES
Teams Launch Fundraiser at New Hard Rock Cafe Phoenix

2/20/2002 - HARD ROCK CAFE TO OPEN MUNICH CAFE ON FEBRUARY 25th
New Cafe Marks Second Hard Rock Location in Germany - Will Feature World-Renowned Rock Memorabilia, Guitar Made from the Berlin Wall, Gothic Atmosphere and More

2/19/2002 - HARD ROCK CAFE ANNOUNCES NEW NOTTINGHAM CAFE OVERLOOKING MARKET SQUARE
Nottingham Cafe Marks Fifth Hard Rock Cafe in the U.K.

2/14/2002 - HARD ROCK CAFE AUSTIN UNVEILS MEMORABILIA
Hard Rock Cafe will Feature Memorabilia from Music Legends, Including Top Artists from the Live Music Capital of the World

12/20/2001 - HARD ROCK CAFE AUSTIN UNVEILS MURAL HONORING LOCAL MUSIC LEGENDS AND ICONS

12/12/2001 - MATCHBOX TWENTY TO APPEAR AT HARD ROCK CAFE UNIVERSAL IN CONJUNCTION WITH THE LAUNCH OF HARD ROCK CAFE SIGNATURE SERIES T-SHIRT AND PIN TO BENEFIT SEPTEMBER 11 DISASTER RELIEF EFFORTS
matchbox twenty will autograph T-shirts for fans at Hard Rock Cafe

11/20/2001 - HARD ROCK CAFE AND GARAGEBAND RECORDS DRUM UP HOLIDAY CHEER WITH THE 12 BANDS OF CHRISTMAS
144 Bands Compete for Grand Prize Including the Chance to Win a Recording Contract and National Hard Rock Cafe Tour

11/16/2001 - HARD ROCK CAFE IN NEWPORT BEACH TO HONOR HOMETOWN BAND, SUGAR RAY
Rock n’ Roll Restaurant To Honor Local Band With Dedication of Sugar Ray Memorabilia Collection; The Honorees Will Follow With a Short Concert

11/12/2001 - HARD ROCK CAFE INTERNATIONAL TO DEVELOP NEW URBAN HOTEL IN CHICAGO
Hard Rock Hotel Chicago Marks First Management Property for the Company

11/2/2001 - HARD ROCK CAFE HOSTS BENEFIT CONCERT FEATURING PERFORMING MEMBERS OF CONGRESS TO SUPPORT SEPTEMBER 11 RELIEF EFFORTS
Ten Members of Congress will Perform, Joined by Former Band Member of The Doobie Brothers To Benefit Victims and Families of The World Trade Center and Pentagon

11/1/2001 - HARD ROCK CAFE TO OPEN IN MINNEAPOLIS
City of Lakes ‘Ready to Rock’ with 9,000-Square-Foot Hard Rock Cafe

10/18/2001 - HARD ROCK CAFE TO OPEN FRIDAY, OCTOBER 26 IN BIRMINGHAM
Birmingham’s Broad Street Poised for 7,600 Square-Foot Hard Rock Cafe

10/2/2001 - HARD ROCK CAFE INTERNATIONAL ANNOUNCES NEW PHOENIX LOCATION AT COLLIER CENTER
World Renowned Music Experience Coming to Revitalized Downtown Area

9/25/2001 - HARD ROCK CAFE TO RE-LAUNCH TORONTO LOCATION
One-of-a-Kind Music and Dining Experience Redesigned To ‘Rock’ Toronto

9/13/2001 - HARD ROCK CAFE NEW YORK BECOMES IMPROMPTU EMERGENCY RELIEF STATION AND IS ACCEPTING FOOD AND WATER DONATIONS TO SUPPORT GROUND ZERO OPERATION
Hard Rock Cafe is also Donating 60,000 T-shirts

9/10/2001 - HARD ROCK CAFE OFFERS GHOULISHY DELICIOUS SELECTION OF LIMITED EDITION HALLOWEEN MERCHANDISE
Halloween Merchandise Available at all Hard Rock Cafes Throughout the U.S. And Online at www.hardrock.com

9/7/2001 - Hard Rock Cafe International Releases Mid-year Earnings Report
-- Company reports operating profit up 10% despite U.S. economic slowdown --

8/15/2001 - HARD ROCK CAFE TO OPEN IN PITTSBURGH
Steel-town ‘Ready to Rock’ with 8,000+ Square Foot Hard Rock Cafe

7/25/2001 - HARD ROCK CAFE TO OPEN AUSTIN, TEXAS LOCATION
One-of-a-Kind Music and Dining Experience Ready to ‘Rock’ The Live Music Capital of the World

7/18/2001 - HARD ROCK CAFE REVEALS ITS OWN TREASURES IN NEW BOOK
Ultimate Reference for Music History & Memorabilia

6/20/2001 - HARD ROCK CAFE INTERNATIONAL ANNOUNCES KEY MANAGEMENT PROMOTIONS

6/12/2001 - EDGAR BARBER WINS TICKET TO RIDE
HARD ROCK CAFE ANNOUNCES WINNER OF THE MAGICAL MYSTERY TOUR BUS SWEEPSTAKES

6/4/2001 - HARD ROCK CAFE INTERNATIONAL ANNOUNCES SWEEPSTAKES FINALISTS – ONE LUCKY FAN WILL WIN THE BEATLES ORIGINAL MAGICAL MYSTERY TOUR BUS
Ten Finalists Receive Trip to London for 30th Anniversary Events and a Chance to Win the Bus

5/25/2001 - A.J. MCLEAN LAUNCHES HIS JNN FOUNDATION AT PRESS CONFERENCE ATTENDED BY FANS AT HARD ROCK LIVE ORLANDO
Event kicks off a month of fundraising efforts featuring "Johnny No-Name" memorabilia on hardrock.com and eBay

5/23/2001 - CDNOW AND HARD ROCK CAFE PARTNER TO BRING THE ULTIMATE LIVE CONCERT EXPERIENCE TO THE WEB
Concert Series Connects Music Fans to their Favorite Artists with Interactive Live Performances and in Cafe Promotions

5/21/2001 - HARD ROCK CAFE INTERNATIONAL CULMINATES 30TH ANNIVERSARY WITH ULTIMATE ROCK CONCERT AND PARTY
June 12th Celebrity Event in London Features Concert by "matchbox twenty" and the Beatles’ Magical Mystery Tour Bus Sweepstakes Giveaway

3/28/2001 - CREED DESIGNS HARD ROCK CAFE SIGNATURE SERIES T-SHIRT AND PIN TO RAISE MONEY FOR THE WITH ARMS WIDE OPEN FOUNDATION
Creed Unveils T-Shirt and Pin Design at Orlando Hard Rock Cafe

3/14/2001 - Hard Rock Cafe International Teams Up With Liquid Audio to Launch Commercial and Promotional Digital Downloads on www.hardrock.com
More Than 150,000 Tracks To Be Available for Preview or Purchase on Hard Rock Cafe’s Internet Web site

3/8/2001 - Hard Rock Cafe Chooses Klipsch as Preferred Loudspeaker Brand

2/21/2001 - HARD ROCK CAFE INTERNATIONAL NAMES PETER BEAUDRAULT PRESIDENT AND CEO

2/2/2001 - HARD ROCK CAFE GIVES FANS A CHANCE TO OWN THE BEATLES’ MAGICAL MYSTERY TOUR BUS
Sweepstakes Includes a Trip to London to Attend Hard Rock’s 30th Anniversary Gala Celebration

1/23/2001 - HARD ROCK CAFE NEW YORK HOSTS SPECIAL APPEARANCE BY CYNTHIA AND JULIAN LENNON
Cynthia Lennon Launches Limited Edition Portraits of John Lennon

1/17/2001 - HARD ROCK CAFE CELEBRATES ITS 30TH ANNIVERSARY BY GIVING FANS A CHANCE TO OWN THE ULTIMATE PIECE OF MUSIC MEMORABILIA

1/11/2001 - HARD ROCK CAFE INTERNATIONAL LAUNCHES ONLINE BEATLES MEMORABILIA AUCTION ON EBAY TO BENEFIT HARD ROCK FOUNDATION
Fans Will Have the Chance to Bid on Rare Beatles Memorabilia From the Hard Rock Cafe Collection on Hardrock.com and eBay

1/8/2001 - HARD ROCK CAFE INTERNATIONAL CONTINUES TO EXTEND THE BRAND INTO REAL ESTATE, GAMING AND LEISURE
Hard Rock Cafe International Inks Deal with Seminole Tribe to Develop Two Seminole Hard Rock Hotels and Casinos in Florida

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